Campaña digital para atraer el turismo ecuatoriano

“Vuelve a Perú”

Con una campaña direccionada a los usuarios de plataformas digitales y redes sociales, Perú pretende que quienes ya viajaron a su país regresen para experimentar nuevas rutas turísticas, las cuales incluyen una renovada oferta cultural, gastronómica y de compras.

Según María Soledad Acosta, directora de Promoción de Turismo de Promperú, Ecuador es un mercado que representa un flujo turístico muy importante hacia su país.

Tras un estudio de tendencias turísticas que su oficina realizó, concluyeron que más del 60% de ecuatorianos repite el viaje a un destino que ya conoció. “Ecuador es un mercado que este año ha tenido un crecimiento que supera el 20%, y a nosotros ese alto índice de repetición de viaje que tienen nos interesa mucho”, explicó.

Añade que un buen porcentaje de las decisiones de viaje de los ecuatorianos se determinan en las redes sociales y en su interacción digital, razón por la cual esta campaña invirtió en esos canales.

“Vuelve a Perú, porque una vez no fue suficiente”, es el eslogan de la campaña. En la página web, dedicaron un micrositio exclusivamente para los ecuatorianos que decidan regresar a Perú.

Esta campaña culminará los primeros días de noviembre, con la feria gastronómica Perú Mucho Gusto, que se celebrará en Tumbes del 1 al 3 de noviembre. El año pasado, a ese evento llegaron 5 000 ecuatorianos, en su mayoría de Cuenca, Loja y Machala, entre las 35 000 personas que acudieron al evento.



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